If you’re anything like the CEOs and founders I work with, you probably spend a lot of time trying to “think your way” into clarity.
New offer? Think about it.
Team issue? Think about it.
Revenue dip? Think about it harder.
Big decision? Think until your brain feels like it’s melting.
And yet…
your best ideas never seem to show up in the strategy meetings, or the planning sessions, or the late-night laptop marathons.
They show up in places like:
- The shower
- The school run
- A walk
- Half-asleep at 2 a.m.
- Or in that random moment you’re stirring pasta and suddenly go,
“Oh my god… THAT’S IT.”
There’s a reason for this.
A reason grounded in the psychology of human experience - but even more deeply in how the mind actually works.
And once you understand it, business gets a LOT easier.
You’re Not “Losing Your Spark” - Your Head Is Just Too Loud
I hear this all the time:
“I used to be so creative… where has it gone?”
“I used to have ideas all the time.”
“I just feel flat.”
“Everything feels heavy.”
“I sit down to plan and nothing comes.”
Here’s the truth:
Your creativity hasn’t gone anywhere.
It hasn’t dried up.
It hasn’t disappeared.
It’s not broken.
It’s just buried under noise.
Noise from responsibility.
Noise from pressure.
Noise from perfectionism.
Noise from fear of getting it wrong.
Noise from thinking the entire business rides on your shoulders.
Creativity doesn’t die - it just gets muffled.
But the moment the noise settles, even slightly, there it is again…
that spark
that idea
that fresh perspective
that bolt of clarity that feels like it came out of nowhere.
That’s not coincidence.
That’s your natural creative potential getting a word in.
Your Best Ideas Don’t Come From Grinding - They Come From Quiet
People assume I’m a naturally creative person because I’ve written courses, created card decks, built programmes, and somehow managed to build whole frameworks in an hour.
Here’s the truth:
Most of my best ideas arrived when I wasn’t trying.
Not when I sat down with a notebook.
Not when I put pressure on myself to “create something”.
Not when I forced myself to think.
But when my head was quiet enough for something fresh to come through.
Some examples:
- The structure for one of my biggest programmes came through in under an hour while I was relaxed.
- My card deck concept arrived in a moment when I stopped trying to “find the perfect idea”.
- My best business clarity often comes when I’m in motion - walking, travelling, just being.
The creativity arrives quickly.
The implementation takes longer - that’s the part your intellect is brilliant at.
But the idea itself?
That doesn’t come from effort.
It comes from space.
Insight Is Your Most Underused Business Asset
CEOs underestimate insight because it doesn’t look “productive”.
Insight doesn’t look like:
- spreadsheets
- brainstorming
- planning meetings
- mind maps
- whiteboards
- frameworks
- KPI charts
Insight looks like…
a clean, quiet moment where something new appears out of the blue.
That moment is worth more than a dozen meetings.
Here’s why:
Your intellect can only rearrange what you already know.
Insight gives you access to what you don’t yet know.
And that’s where innovation lives.
That’s where creativity lives.
That’s where your next step lives.
You’re not lacking strategy.
You’re lacking space for insight.
If You’ve Ever Had a ‘Shower Idea’, You Already Know This Is True
There’s a reason your brain gives you ideas when you're relaxed.
It’s because the personal mind - your analytical thinking - finally steps aside long enough for Mind (the deeper intelligence behind life) to slip a thought through the door.
Sometimes that thought is tiny.
Sometimes it’s life-changing.
Sometimes it’s so obvious you wonder how you didn’t see it earlier.
But it always comes from the same place:
a quieter mind.
Which means you don’t need to force creativity - you just need to stop blocking it.
The #1 Creativity Killer: Overthinking
Overthinking is the breeding ground of:
- hesitation
- doubt
- procrastination
- fear
- self-comparison
- perfectionism
- overwhelm
But more importantly:
Overthinking keeps your mind too noisy for new ideas to land.
You can’t receive creative insight when your head sounds like a nightclub.
And the worst part?
Most CEOs and founders mistake overthinking for “being responsible”.
They think the pressure proves they care.
But overthinking isn’t responsibility -
it’s insecurity wearing a suit.
Creativity can’t get through that.
Possibility Lives Where Certainty Ends
One of the most freeing things I ever learned is this:
You don’t need to know the whole plan.
You only ever need the next step.
Your next step comes from insight.
Insight comes when the mind softens.
The mind softens when you’re not gripping for control.
Certainty is a trap.
It shrinks your world.
It makes you look for answers in the same old places.
It keeps your business stuck in repetition.
But possibility?
Possibility means your next idea could come from ANYWHERE.
And that’s far more powerful than being “in control”.
If Creativity Feels Hard, You’re Not Doing It Wrong - You're Doing It Loud
Business owners don’t need more creativity hacks.
Or better planners.
Or a new strategy app.
Or another “content calendar overhaul”.
You don’t have a creativity problem.
You have a headspace problem.
When your mind quietens - even slightly - your natural creativity unfolds without effort.
Everything I teach inside Unrestricted Foundations is built around this truth:
When you understand how your mind works, clarity and creativity return on their own.
You don’t have to drag them out.
If You’re Tired of Feeling Flat… Read This Carefully
If this is landing with you -
if you’ve felt disconnected from your spark
if you’ve lost the excitement you once had
if ideas feel harder to access
if business feels heavy instead of alive -
please hear this:
There is NOTHING wrong with you.
You’re not behind.
You’re not losing your edge.
You haven’t “run out”.
Your mind is just too full.
And a full mind is a loud mind.
And a loud mind can’t listen for insight.
But the moment the noise dips, even slightly, creativity flows again.
✨ If you want to learn how to access that state consistently, the waitlist for Unrestricted Foundations is open.
You’ll be the first to hear when I release the new free resource that gives you a deeper understanding of this work - and how it transforms business from the inside out.
Because you don’t need more creativity.
You just need more quiet.
And that quiet is already within you.
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